This developed after DENR secretary Lito Atienza has given permit to DPWH to cut down trees along the highway from Apalit to San Fernando, Pampanga to give way for the road's widening project.
A number of Kapampangan artists painted the trunks of the trees with a human figure with arms stretched out and around the tree trunk. But due to financial burden, they ran out of paints ans asks other artists to join their cause.
That's the time local bands including actress Ara Mina spearheaded a concert for a cause and they generated more than one thousand signatures supporting the campaign.
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