Due to this contest, useless traffics and blog posts (just like this one) are now currently invading the internet. You'll find thousands of blog posts just like this that supports the official entries of the participants. But these useless posts are actually of great help to the entries in the contest.
These posts push the entries in the contest as it help in the link popularity of each entry pushed by these posts. Just like this post, it is helping the page http://oestsetnoc.supersized.org/archives/31-MMA-Pound-For-Pound.html to rank better in the contest.