Head & Shoulders vs Clear Shampoo

I just notice this "TV Commercial" wars and the latest war going on today is the shampoo commercials. Head & Shoulders have Manny Pacquiao in their latest commercial (see video below).



If video doesn't play you can view it here.

After some days, Clear Shampoo also released their latest commercial having Piolo Pascual, Jericho Rosales and Dingdong Dantes doing some movie action stunts (see video below).



If video doesn't play, you can view it here.

I just do not know the statistics how those commercials are doing in terms of ROI for both products. The companies won't surely release the figures.

I just remember the Belo vs Calayan issue earlier this year involving Boy Abunda. I just want to borrow their "tag line" during their war in this new war:

"If you want to look like Manny Pacquiao, use Head & Shoulders. But if you want to look like Piolo, Jericho or Dingdong, use Clear Shampoo"

KC Concepcion Plays Katy: Musical

KC Concepcion is back on stage in the upcoming stage show "Katy: Musical" which is set to be shown on December 27, 2008 in Sofitel hotel.

KC told the press what's the difference of the new Katy from the previous staging of Katy Musical.

"It's a new take, it's a modern take sa actual na musical na ginagawa nila before. Kasi, they already made a musical na life story talaga ni Katy. Ngayon, lahat ng kanta, sa original musical talaga kukuhanin. Tapos, iba't ibang klaseng media ang gagamitin nila on stage. Partly movie, partly musical play, partly concert. Kasi yung mga pinili nila to be playing Katy are gonna be singing as themselves. So, parang nandoon din sina Kyla, she will sing as Kyla with one of Katy's songs. We're all gonna be Katy and we'll all have the chance to be Katy for a moment," KC explained.

KC is also set to perform a duet with Jericho Rosales and a dance number with Gabriel Valenciano in the show.

Katy dela Cruz is the "Queen of Bodabil" in the Philippines and passed away last November 10, 2004 at the age of 97.